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Facebook Marketplace

What is Facebook Marketplace and how can you use it to buy and sell?

Facebook took on Etsy and Ebay four years ago with the launch of Marketplace, a feature within the main Facebook app that you can use to buy and sell goods.

We’ve seen it work really well on a local basis because it’s so simple to see free and paid-for items that are around where you live – and around the stuff you’re interested in. 

Facebook Marketplace is a place for people to discover, buy and sell items. By listing on Marketplace, you can reach buyers where they already are.

Here’s everything you need to know about Facebook Marketplace, including where to find it.

Where can you find Marketplace?

Simply tap on the Marketplace icon at the bottom of the Facebook app.

How can you browse items for sale?

Marketplace opens with photos of items that people near you have listed for sale. To find something specific, you can enter a keyword in search at the top and filter your results by location, category, or price. Next to the search icon, you’ll see the categories icon, where you can go to discover items under Household, Electronics, and Apparel, etc. There’s also a location tool to adjust your region.

How can you buy items?

When you find something you want to buy, be sure to tap on the image to see more details from the seller, such as a product description, the name and profile photo of the seller, and their general location. You can also save the item to find it later.

Once you decide you want it, send the seller a direct message from Marketplace to make an offer. Facebook does not facilitate the payment or delivery of items. The idea is you and the seller can work out the details.


How do you sell items?

To post an item for sale in Marketplace, take a photo of your item (or add it from your camera roll), then enter a product name, description, and price, and confirm your location and select a category.

You can then post it so that anyone looking in your area can find your item and message you if they want to buy it. Remember that Facebook does not facilitate the payment or delivery of items.


How can you keep track?

To keep track of all of your current and past transactions, visit the Your Items section from Marketplace’s main screen. There, you can not only view your transactions but also saved items, products you’ve posted for sale, and all your messages with people.

Facebook Marketplace Q&A

Starting to sell your items on Facebook Marketplace is a big decision, so it’s important that you make sure you know all of the ins-and-outs of the platform and how it integrates with your ecommerce provider.

1. Does Facebook charge for Marketplace?

No. Unlike other marketplaces, Facebook Marketplace charges no listing fees.

2. How do you download Facebook Marketplace?

Facebook Marketplace is already built into your Facebook app, or on the website.

3. How do I increase marketplace sales on Facebook?

There are several ways you can edit your Marketplace listing to attract more sellers. Try one or more of these methods and see if it works.

  • Optimize your listing by including more keywords in the title and description.
  • Write a longer description with more details about the item.
  • Hire a professional photographer to take pictures of your merchandise.

Facebook Marketplace Rules

To learn more about Marketplace, including what kinds of products are allowed and prohibited, view the Facebook Marketplace Commerce Policies.

1. Certain items cannot be sold.

Facebook maintains a list of items that are not allowed to be sold on Marketplace. These items include:

  • Adult products or services.
  • Alcohol.
  • Animals.
  • Digital media and electronic devices.
  • Event tickets.
  • Gift Cards.
  • Healthcare items (thermometers, first-aid kits, etc.).
  • Illegal, prescription or recreational drugs.
  • Tobacco products or tobacco paraphernalia.
  • Unsafe supplements.
  • Weapons, ammunition, or explosives.

2. You must sell a physical item.

Anything that isn’t a physical product for sale cannot be sold. For example:

  • “in search of” posts.
  • lost and found posts.
  • Jokes.
  • News.

Services like housekeeping, as well as event tickets, are only available on the marketplace by coordinating with one of Facebook’s partners.

3. The description of the item must match the image.

The photos of the item you upload must match the title and description that you give it.

4. Before-and-after pictures are prohibited.

Items for sale on Facebook can’t show a before and after picture (example: a photo showing weight loss).

Facebook has gone through great lengths to ensure that Marketplace is a safe place for people to buy and sell online.

If your item is delisted and you do not think you’ve violated the Commerce Policies, you may appeal the decision and Facebook will take another look.

If you come across an item for sale that you feel violates the Commerce Policies or Facebook’s Community Standards, you have the option to report the item and the seller.